Ginger Brands is a retail project designed to reflect the contemporary essence of the brand — bold, feminine, and fluid. The store was conceived as an immersive extension of the brand’s identity, where spatial design becomes part of the customer’s sensory experience.
Soft lighting, curved geometries, and tactile materials shape an atmosphere that balances sophistication and spontaneity. The architecture creates continuity between product, space, and emotion — transforming the act of shopping into a moment of connection and presence.
Every element, from the custom furniture to the neutral color palette, was developed to highlight texture and material honesty. The result is a space that feels intimate yet expressive — a physical translation of Ginger’s creative DNA.l
Design: Dauer Studio
Creative Direction: Jessica Dauer
Photography: João Pedro Varella
Location: Balneário Camboriú, Brazil
Year: 2023
Creative Direction: Jessica Dauer
Photography: João Pedro Varella
Location: Balneário Camboriú, Brazil
Year: 2023
